Cashcraft Pty Ltd is a South African software company building three focused tools for ecommerce merchants. Each product solves a specific problem — analytics, customer messaging, and email marketing.
Our products
Each Cashcraft product is built independently, focused on one job, and designed to do that job exceptionally well.
WooCommerce analytics that show what's actually driving revenue.
Replace messy spreadsheets with clear dashboards. Track customer cohorts, abandoned cart recovery, segment performance, and product profitability — all from your existing WooCommerce data.
Visit StoreSignals →WhatsApp Business platform built for ecommerce.
Manage customer conversations, send broadcast campaigns using approved WhatsApp templates, and run AI-powered customer service that answers questions about products, orders, and shipping. Text only — never images or human likenesses.
Visit Convrs →Visual email marketing for ecommerce stores.
Build campaigns visually with drag-and-drop modules. Brand-aware templates and AI assistance for layouts and product imagery — never people. From your first send to fully automated sequences.
Visit Sendrly →About
Cashcraft Pty Ltd is a South African software company. We build SaaS products for ecommerce businesses — focused, well-crafted tools that solve real merchant problems.
We don't build content generation tools, deepfake software, or anything involving human likenesses. Our AI features are scoped to specific, useful tasks: customer service replies (text only), marketing copy assistance, and product imagery for ecommerce campaigns.
We're based in George, South Africa, and serve merchants globally.
AI
All Cashcraft products use AI selectively, with clear scope:
Convrs uses AI for text-only customer service replies. The AI references your product catalog and answers questions about availability, pricing, and shipping. It never generates images, voice, or content involving people.
Sendrly uses AI for marketing copy and product/scene imagery — newsletters, lifestyle settings for products, layout suggestions. It never generates images of people, faces, or anyone's likeness.
StoreSignals uses AI for plain-English questions about your store data. The AI answers analytical questions; it does not generate visual content.
We do not build deepfake tools, face swap software, voice impersonation tools, or content generation involving human likenesses. We follow ethical AI practices and design our features to enhance — not replace — human judgment.
Read the full AI policy →Contact
Postal address
Cashcraft Pty Ltd
5 Morris Avenue
George, 6529
South Africa